If you want to create something new or something special, you have to think out of the box. With our engagement in ShootMania we were lucky not having to do this by force. Having hosted one of the world’s top teams and through our empathy for the game and its community we realized the lack of professional competition. So we started our own premium tournament series in cooperation with the publisher of ShootMania, Ubisoft’s NADEO.
We teamed up with Europe’s best casters, made in-game advertisement possible for our sponsors and spread the word on all channels. Having hosted three seasons of CPLAY SERIES: Shootmania, we raised the reach of the game to new heights and set a pilot for other organizations to follow.